Four brothers playing the game of golf together was the inspiration behind the brand.  Their skills (or lack theirof) and those of players they observed on the course did not sway there efforts or influence the experience.  In fact, their mishaps set the tone for what happened each time they teed off; brothers became even better friends and strangers became new ones. 



The consumer who will be attracted to and purchase our apparel are confident in their skills and performance on the course, enjoys the camaraderie that evolves between players, appreciates the individual and intellectual challenges the sport presents, and dares to express a sense of humor while still remaining respectful and loyal to the game.